Well Known Marketing Tactics Do You Know Them?
If you are new to the marketing scene you need to know some basics. Here is a brief guide to the most well known and most used marketing tactics that you also should be using. If you come across some tactics that you arent using start using them in your marketing materials as soon as possible to increase your sales and profits.
Tout your benefits not your features. This is a biggie! Features tell what the product does; benefits tell what the product will do for the consumer. Consumers want to know how your product or service will help them or will benefit them. People buy drills because they want to produce a hole it benefits them not because the drill has spirals a feature.
Use methods your competitors arent using
You might think hey their marketing materials worked so well for them I should do the same thing! Doing the same thing as your competitor is not going to work for you it works for them because its their thing. Come up with your own thing your own marketing strategy that works for you and your product. If poster printing works for them maybe flyers or brochures will work for you.
Use testimonials
Marketers use testimonials to garner trust from prospects. Consumers that havent used your product before wont believe it when you say you have the greatest product but they will believe someone else who says you have the greatest product. Testimonials are great because they can go on almost all of your marketing materials. From customer poster printing to your Web site testimonials can enhance any content. The important thing to remember is to get permission to use peoples quotes!
Break down your price for people. If your product is expensive and of course expensive is subject to opinion but lets say your product costs 300. Most people would gawk at that price and think your product is too expensive. But if you break down the price to less than 1 a day then people can see your real value in their daytoday lives and will be more likely to buy your product. Always break it down to the lowest increment that people can relate to.
Use functional headlines. All of your print materials need to have headlines. Why? Because most people wont take the time to read a whole brochure or flyer theyll only skim it. Headlines draw peoples eyes to the page and thats what they read first. Include benefits in your headlines to entice people to read the body copy or fine print. Thats what makes a headline functional when it offers the reader something of value and doesnt just sum up the text below it.
Include an offer. If you advertise your product or service without an offer theres really no reason to advertise. Your marketing materials need to give the consumer a reason to respond to your ad and an offer is the best way to do that.
Include a call to action. You need to tell consumers what you want them to do. A call to action is a commanding statement like Call now to order or Visit our Web site for a special deal. You also need to include any information needed to take action on your call to action.
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