Talking In Media Morse Code
When developing your public relations campaign and when writing your press releases keep in mind the communication power of sound bites. Sound bites are quick colorful easytounderstand responses. No one really talks in sound bites at least no one you’d want to be around for any amount of time which is why you need to practice to make your delivery work and sound natural. Think of sound bites as a type of entertaining media Morse code. You have no time for the superficial you only want to get across the essential information but you want to do it in an interesting way.
You might be interviewed for half an hour but only end up with two minutes of air time. So work on developing a few short sentences that are fun and help get your message across. Although they can be witty cute or clever you don’t want to go overboard. For example a clothing designer might say: “My aim is not to sell a piece of clothing but to instill a sense of style.” Now that I think about it that clothing designer is on the right track. What you want to do is develop your own innate sense of style in your delivery and presentation. It may take some time to find some sound bites that seem to fit. Play with them. Eventually you’ll find the right ones. Keep in mind you want a couple of sound bites that you can pepper into the conversation but you definitely do not want your entire conversation to be a series of sound bites. Some people become obsessed with finding clever ways to turn a phrase. Sound bites are just a tool an aid. Find a couple that you can use in your PR campaign make them fun memorable catchy and move on.
Copyright Anthony Mora 2008
For further information visit:
www.AnthonyMora.com
About the writer:nbsp;nbsp;Anthony Mora began his media career as a freelance journalist for such
publications as Us Rolling Stone and other local and national
publications. He served as editorinchief of two Los Angelesbased
entertainment and lifestyleoriented publications and cofounded Phillips Mora Entertainment a public relations and personal management company which ventured into video and film production.
In 1990 Anthony formed Anthony Mora Communications Inc. a Los
Angelesbased media relations company that specializes in media placement image development and media training. AMC Inc. has placed clients in: Time Newsweek 60 Minutes CNN The Wall Street Journal The Oprah Winfrey Show The New York Times Los Angeles Times and other local national and international media outlets.
Anthony has been featured in: USA Today Newsweek The New York Times The Los Angeles Times The Wall Street Journal The BBC CNN Entrepreneur Fox News MSNBC and other media. He has written three books. The most recent “Spin to Win” is a stepbystep guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and userfriendly “Spin to Win” can be utilized by heads of major corporations small business owners and entrepreneurs.
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